Stop Guessing What Your Shoppers Want.
Now You Know.
The world's first values-based data platform for the premium fashion industry. Discover the exact values driving clothing and accessory purchase decisions and use them to transform your marketing, sales, and product strategy.
This is a demo site built for Macy's using data on premium brand shoppers.
The next step? Integrating data specific to the Macy's shopper.
Let's Talk →Values Alignment Pays.
Here Is the Proof.
When your brand aligns with the values of premium fashion shoppers, measurable commercial outcomes follow. These are the Return on Values (ROV) gains your brand can expect.
When brands align with shopper values, these shoppers are 18% more willing to pay a premium price.
Values-aligned brands earn 20% more trust from premium fashion shoppers — the foundation of repeat purchase.
Shoppers engage 21% more deeply with brands that reflect their values — more time, more attention, more advocacy.
The biggest ROV gain: values-aligned brands earn 27% stronger loyalty — the most valuable asset in fashion retail.
Three Values Drive
Everything.
Out of 56 human values tested, three stand out as the dominant forces shaping premium fashion purchase decisions. These are your strategic foundation.
Family
Family means connection to the specific people who matter most in their lives. It is the stability and meaning that come from close family relationships rather than a broad idea of family.
Belonging
Belonging means feeling part of something and knowing they fit. It is both membership in specific groups and a general sense of being accepted and included.
Financial Security
Financial Security means building long term stability. It is the reassurance that comes from knowing the future is protected and life can remain steady.
Five Distinct Types
of Premium Shopper.
Not all premium fashion shoppers are the same. Valuegraphics identifies five distinct segments — each with different values, different motivations, and different strategies required to win them.
Life-Driven Workers
Ambitious, growth-focused, quality-conscious premium buyers
Habitual Loyalists
Deeply loyal, trust-driven, consistency-seeking repeat buyers
Situationally Overspent
Experience-driven, belonging-focused, value-conscious aspirational buyers
Saver Loyalists
Financially disciplined, brand-loyal, quality-over-quantity buyers
Purposeful Savers
Purpose-driven, community-rooted, self-expressive intentional buyers
Splinter Groups
Smaller sub-segments that do not fit cleanly into the five main profiles. Statistically significant but too small for individual targeting strategies.
What Closes the Sale.
What Kills It.
Beyond values, specific product and brand factors tip the balance between purchase and abandonment. Know these, and you can design every touchpoint to win.
DEALMAKERS
Positive previous experiences with a brand or product make repeat purchasing feel safe.
Past items from the brand have held up well over time.
Products that work across multiple settings feel like smarter premium purchases.
DEALBREAKERS
Negative previous experiences with a brand reduce willingness to try again.
If the product does not clearly justify the cost, they walk away.
Overly loud logos or showy design can feel misaligned with premium expectations.
Put the Data to Work
Right Now.
Two AI tools built directly on the Valuegraphics data. Rewrite your existing marketing messages to align with what your shoppers actually care about. Or ask any question about the data and get an expert answer in seconds.