The Research
The Data
Complete Valuegraphics data for premium clothing and accessory shoppers in the United States. Based on 1,350 qualified respondents. Every number is statistically significant.
Values Rankings
What Premium Fashion Shoppers Care About
Percentage of premium clothing and accessory shoppers for whom each value is a significant driver of behavior. Click any row to see the full definition and brand application guidance.
Value
Score
Audience
Gen Pop
Family★ POWER
91%
89%
Belonging★ POWER
75%
89%
Financial Security★ POWER
72%
54%
Health & Well-Being
71%
70%
Experiences
70%
45%
Loyalty
69%
47%
Personal Responsibility
66%
42%
Relationships
66%
77%
Personal Growth
60%
73%
Positive Environments
57%
35%
Trustworthiness
53%
22%
Self-Control
51%
11%
Employment Security
51%
67%
* General Population scores are based on Valuegraphics global database of 1,000,000+ respondents across 152 languages.